Amazon has the benefit of additional income. Netflix literally almost spends every dollar on their content. If i remember right, they make about $2 per person per year. That means they only make $~.16 per month per user. Those are punishing margins... The video industry is fighting digital flat rate content. They think their content is still worth what it was 15 years ago, when in reality the rise of the internet (straight to user content) has dramatically cut the value of their shows (advertising wise). All these price hikes are just to artificially keep the original viewing ad value.
Amazon has retail, they have web services, and many other products that could support this loss. Meanwhile, Netflix has nothing else other than streamed content.
WTF Netflix isnt even in my country so of course its going to be losing so much money because people are going to look for alternative services... IDIOT!
The big difference between Netflix and Amazon is that Netflix is only a media streaming company and if it loses money on its one and only revenue stream, it is in trouble, but for Amazon Streaming is a part of their business they make much profit in their retail business.
60°
120°
60°
50°
Ad 
30°
20°
They definitely need to work on a more steady stream of new content, though. They've really been slacking on new movie releases lately.