I still haven't seen this dance and continue to avoid it at every cost just 'cause.

Not falling for that one.

i only watched the dance to see what all the hype was. i mean if it was some dance that was anything like jabbawockees or something id be like "oh hell yeah. this shit is awesome." but to dance around like you handcuffed with itching balls, its just not on.

It's the goofyness and simplicity of it really. I don't particularly like the dance but i understand why it's popular now. It's basically the fact that individually people just 'like' it, it's not amazing and everyone knows it, but the collective likability has just blown out of proportions out of pure luck for the singer, and that's kinda the meaning of "viral".