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Microsoft Slips on Surface Pricing Strategy, Should Have Been More Aggressive

Maximum PC: In case you haven't heard, Microsoft's Surface with Windows RT tablets are now available to pre-order, starting at $499 for the 32GB model sans Black Touch Cover. With the Touch Cover, the price jumps by a Benjamin to $599, and the 64GB version (with Touch Cover) is going for $699. Those are competitive price points compared to Apple's third generation iPad tablets, but as the Android camp found out, $499+ tablets are a tough sell.

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