Mccann-Ericson Gives New Ikea Catalog a 'Vitamin Pill'

Creativity Online - Ikea catalog fans are a pretty finicky bunch. The last time the furniture retailer made what some might consider a slight "tweak" to the 61-year-old tome (in 2009, after 50 years of use it changed its iconic Futura typeface, to the more computer-friendly "Verdana) consumers went ballistic.

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