Creativity Online - Ikea catalog fans are a pretty finicky bunch. The last time the furniture retailer made what some might consider a slight "tweak" to the 61-year-old tome (in 2009, after 50 years of use it changed its iconic Futura typeface, to the more computer-friendly "Verdana) consumers went ballistic.
On Monday, Ikea and smart speaker manufacturer Sonos announced that they were partnering up to bring two smart speakers to users.
Apple users will soon be able to see what furniture from IKEA fits their home using augmented reality.
They just about need this with the nightmare shop layouts, the one here, you legit have to go through the WHOLE bloody store in a single path to get anywhere.
But instead of fixing the terrible layout, so people can actually navigate by themselves they instead decide to design an app so you can find your way around...
Such a disgusting place.
First of all, getting lost inside an IKEA is part of the fun. Secondly, this app doesn't help you navigate the store. It overlays furniture inside your room so you can see what it looks like before you buy.
Today Ikea is launching a pilot virtual reality app called the Ikea VR Experience as the first HTC Vive headsets begin to ship. The app, built using the Unreal Engine 4 from Epic Games.
