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World's first sound activated cinema ad to be played before The Dark Knight Rises

Pocket-lint: Cinema-goers are going to be encouraged to make as much noise as possible before The Dark Knight film begins at five selected cinemas across the UK.

Men’s deodorant brand Lynx will be showing the world’s first-ever sound-activated cinema ad with audiences being able to choose from five different scenarios by cheering for their favourite.

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searchbuzz1596d ago

Thats a bit.. different haha.