Engadget Interview: RIM CMO Frank Boulben

Engadget - It's been said before that RIM CEO Thorsten Heins surely has one of the toughest jobs in tech. It's a title he no doubt shares with Frank Boulben, the company's newly minted CMO. After all, it's Boulben who will be taking charge of the marketing for the company so badly in need of a new image. The Orange / Vodafone expat, naturally, sees very bright things ahead for Research in Motion's future -- a future that hinges almost entirely on the success of the company's much delayed BlackBerry 10.

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