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Why Ouya Is Making A Killing On Kickstarter

PCWorld - By the time you read this, more than 27,000 people will have pledged over $3.5 million to help finance the Ouya campaign on Kickstarter. That beats the Ouya team’s asking price of $950,000 all hollow, and the pledge total will probably climb much, much higher before their crowdfunding campaign closes in the second week of August. Ouya raised more than a million dollars on Kickstarter in less than eight hours, beating out both Double Fine Adventure and the Pebble watch to become the fastest-growing Kickstarter campaign in history.

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