How We Look at Online Ads

mashable: Advertisers, do you want your banner ads to be noticed? Then go above the fold, to the left — and include some pictures of faces.

That’s the advice of a recent eye-tracking study of banner ads. Using a technology called Real CPM, EyeTrackShop aims to increase the efficacy of such display ads, which are known for abysmal click-through rates.

Read Full Story >>
The story is too old to be commented.
searchbuzz2352d ago

Very useful actually as Ive just started an advertising program. We actually use the same company as Mashable, which is awesome.

xVeZx2351d ago

who doesnt use adblock nowadays...