How We Look at Online Ads

mashable: Advertisers, do you want your banner ads to be noticed? Then go above the fold, to the left — and include some pictures of faces.

That’s the advice of a recent eye-tracking study of banner ads. Using a technology called Real CPM, EyeTrackShop aims to increase the efficacy of such display ads, which are known for abysmal click-through rates.

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searchbuzz1575d ago

Very useful actually as Ive just started an advertising program. We actually use the same company as Mashable, which is awesome.

xVeZx1574d ago

who doesnt use adblock nowadays...