mashable: t’s common to worry about Big Brother. But what about … Big Brother’s brothers?
As one company put it,
The electronic age has given rise to what is now known as thousands of “Little Brothers,” who perform Internet surveillance by collecting information to form electronic profiles about a user not through human eyes or through the lens of a camera but through data collection. This form of Internet surveillance via data collection is often referred to as “dataveillance.” In a sense, thousands of “Little Brothers” or automated programs can monitor virtually every action of users over the Internet.