Tech Republic: To make sure your reputation stays clean, you have to keep an eye on what’s being said about you. These tools can help you protect your good name.
If you conduct business online, or if you have an online presence for a product, service, talent, or skill, you need to manage how the millions upon millions of online users perceive you. It takes only a few bad comments, posts, or blogs to ruin the reputation you have spent years building. Fortunately, there are tools out there to help you manage that reputation. Those tools aren’t exactly obvious — and you have use caution when selecting them (to make sure you’re not about to get caught up in a scam). But when you find a reliable tool, it’s wise to make use of it.