appsplit: "Samsung did a great job creating a lot of hype around its flagship device, SGS III and looks like Sony is trying to follow-in their footsteps as well, they might be doing a better job. Sony is trying to build up some hype around their next Xperia phone."
Sony's preorder routine is slightly different this time around.
With BMW, Sony Honda and Ram revealing EV plans, cars dominated CES 2023
According to a recent statement by Sony, it has sold out around 25 million PlayStation 5 consoles.