How Viggle Pays People for Watching TV

Slate: A couple of months ago, I confessed that a few sheets of stickers were all it took to tweak my TV viewing habits. An app called GetGlue shaped my TV diet by rewarding me with decals: Since some of the GetGlue stickers were more attractive than others, I spent time evaluating every night’s potential scores, a process that reminded me what was on TV that night. The rewards were small—about one and a half inches in diameter, to be precise—but somehow they were enough to affect my behavior (at least a little).

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