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Switched On: Facebook's ecosystem dilemma

Engadget - Despite amassing something close to a billion users, Facebook has mainly stayed true to the startup mantra of staying focused on a few core things. In this case, that has been promoting openness and sharing among friends and, increasingly, the world at large. Such was the case for its rival Google at the launch of the search company's IPO. Since then, however, the company has launched a pair of operating systems powering handsets and tablets around the world, a digital media store selling everything from apps to books, and its own social sharing service (at least twice).

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