TechRadar - Have you seen the Rocky films? Of course you have, everybody has. Well, imagine that instead of boxing, it was about web search, and instead of Sylvester Stallone, it starred Yahoo.
Who's with me?
Okay, okay, it doesn't sound like the most exciting film you'll ever see, but as a story there's a lot of parallels between Sylvester Stallone running up and down stairs, punching dead animals and mumbling stuff and Yahoo coming up with Axis.