Maybe they should give them away for free?

This products cost a fortune to develop and are created to pave the way for future televisions. The prices will drop but it needs to start from somewhere.

So what if Samsung shows a TV that costs £10,000? Its a TV from the future and should be appreciated. With that logic the Bugatti is "not a big deal" because the mainstream can't afford a car with 1000 hoursepower -.-

And don't get me wrong sometimes companies tend to release phones that are pointless like that mobile phone that was made out of gold but could not even send texts. However this is not the same this is research and development for future tech so stop with the moaning and groaning.

-1080p TVs were expensive in the 90s.
-Blu Ray was said to be useless and pointless.
-Plasma and LCD screens also cost an arm and leg at some point.

4k is not pointless neither is 8k they are just inconveniently expensive at this point in time and OLED screens are marvelous to look at thin and very stylish and bendy.